Catch-up on my video case study webinar and learn how to turn your best clients into your strongest sales engine.
This 30 minute masterclass walks you through how to use video case studies to build trust, shorten sales cycles, and stand out from your competitors.
What You’ll Learn
Why video case studies outperform written reviews
Buyers trust what they can see and hear. Discover why video case studies reduce risk, inspire confidence, and help prospects imagine themselves working with you.
How to choose the perfect customer to feature
Not every client makes a great case study. Learn how to identify customers with strong results, compelling stories, and the right alignment with your target audience.
The 5‑step structure behind every high‑impact case study
We break down the exact narrative framework that turns a simple testimonial into a persuasive story that sells.
How to repurpose one story across your entire funnel
From social clips to proposals to paid ads, learn how a single case study can become months of content.
Book a call today if you have any questions about how to get your video case study project moving or would like to chat about working with me.
Don’t have 30 minutes to spare? No problem, let’s look at them summary.
⭐ Why Video Case Studies Matter More Than Ever
We kicked off with the data. In 2026:
- 85% of people have been convinced to buy a product after watching a video
- 83% of consumers want more video content from brands
This isn’t surprising. Buyers want proof. They want to see real people, real results, and real transformation. A video case study gives them all three.
Unlike written reviews which can feel generic or even questionable. A video case study provides context, emotion, and a clear before‑and‑after.
Remember: a video case study signals to a buyer that they are looking at the right business.
📈 Here’s An Example
For the last two years, I’ve been working with ANS Group, a cloud hosting provider and Microsoft reseller to compliment their marketing with a suite of video case studies.
The results:
- Engagement on video case study pages is 80% higher than their written counterparts
- Sessions on video case study pages are 82% higher
- Video case studies accounted for 75% of all case study traffic
- The content contributed to ANS winning Microsoft Partner of the Year UK 2026
🎯 Who Video Case Studies Are For
We asked attendees three simple questions:
- Do you want to grow your business?
- Do you want to keep clients longer?
- Do you want to upsell more effectively?
If the answer is yes, then video case studies are for you. A case study video is an advertising opportunity for you and your client.
👤 Choosing the Right Customer to Feature
Not every customer makes a great case study. We explored what to look for:
- Clear results (problem → solution → outcome)
- A compelling transformation
- Someone who can articulate their story
- A use case aligned with your target audience
- A product or service you want to sell more of
We also discussed the importance of choosing customers who are available, committed, and enthusiastic.
An enthusiastic customer will make time for a case study.
✉️ How to Ask a Client to Take Part
This was a big question during the webinar.
The guidance was simple:
- Approach the customer through the person they know best
- Tie the filming to an existing meeting like a Quarterly Business Review
- Remind them they’ll receive some of their own content as a thank you
- Expect that not everyone will say yes and ask 3–5 customers per project
🧱 The 5 Building Blocks of a Strong Video Case Study
Every great story follows a structure. We walked through the five steps:
- Pick the product/service you want to promote
- Choose a client success story that uses it
- Define the problem you solved and why it matters
- Explain the challenges encountered as part of your project
- Show the transformation and impact
This framework ensures that your story is relatable to your target audience.
🔄 How to Use Video Case Studies Across Your Entire Funnel
A single story can fuel your marketing for months.
We explored how video case studies can be repurposed into:
- Social videos
- Email content
- Paid ads
- Website SEO assets
- Discovery and sales calls
- Proposals
- Upsell conversations
If someone sends you a video, you’re far more likely to watch it than read a full proposal and your buyers are no different.