Video can make fundraising easy if you focus on the messaging that will build an emotional connection with a broader audience. Wilmslow Youth worked with iamLeki to do just this for their 2025 Big Give campaign.

The fundraising challenge – diversifying a niche audience

Wilmslow Youth are a local charity and rely on contributions form the public and small businesses for donations. The rising cost of living is putting pressure on Wilmslow Youth’s donors as well as the charities own operating costs.

In the past Wilmslow Youth have demonstrated their value to the community by showcasing how the charity works operationally. This is an important message but appeals to a narrow audience of local parents with children of a high school age.

Reframing the conversation

After work shopping with Wilmslow Youth we discovered an alarming statistic. Mental health referrals for high school age children have risen by 50% since the Covid-19 lockdowns.

iamLeki Media decided to focus the fundrasing campaign’s on the results that Wilmslow Youth have achieved. Alongside a broader video on the charity as a whole we also filmed two additional case studies.

The first was focused on Adam, a teenager who’s anxiety was so severe he wouldn’t leave his home. The second focused on the parents of another teenager who’s life was changed by Wilmslow Youth’s intervention.

By moving the conversation from day to day operations and focusing on results, WIlmslow Youth now had two clear emotional hooks that they can engage audiences with.

The results

The campaign raised over £9,000 for Wilmslow Youth, £3,000 over their target. The team at Wilmslow Youth have also found that the videos are proving to be great conversation openers when approaching businesses for support.

CEO Matt Williamson says “We had such a great response from the community. We would totally recommend Leki.”

Book a call to learn more about how video can make your next charity fundraiser a success.