ANS Group hosted their flagship AI Powerhouse event at the iconic Museum of Science and Industry in Manchester city centre and needed iamLeki’s same day event video service. As always, iamLeki Media were more than ready for the challenge!
The AI Powerhouse event brought together tech leaders Rich Thompson, CEO at ANS, Darren Hardman, CEO at Microsoft UK, Liz Scott MBE, Director at Turing Innovation Catalyst Manchester and Sue Daley OBE, Director, Technology and Innovation at TechUK for an evening of keynote addresses, panel discussions and networking.
The key takeaway for ANS was the launch of the £3 million AI Powerhouse fund. A fund developed to help businesses in the North West to adopt AI tools. If ANS couldn’t demonstrate that this message was successful then the budget for their whole event would have gone to waste.
Since a fast turnaround was critical to this project, iamLeki Media provided an onsite editor, film crew and photographer. Finally we developed a plan to capture specific content and working closely with the team at ANS, we met the deadline.
Straightaway several news outlets covered the story meaning that the reach of the event far exceeded ANS Group’s own networks. The news articles also added a new level of credibility to the ANS marketing messaging.
Evidently ANS Group have ensured that they have a bank of marketing assets that will fuel their marketing efforts for months to come. This is because iamLeki Media also delivered the complete talks from the keynotes and panel alongside a full bank of event photography.
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